Well they’ve done it again, Puma’s rearing its head all over what’s popular lately and joined forces with ASOS, one of Australia’s leading online retailers. Offering something exclusively for the ladies, the new ASOS and Puma collaboration is an eleven-piece jersey collection inspired by 90s sports street-wear, playing with a funky modern look and some […]

ASOS menswear showings

By Henry Ng ASOS has become the go-to fashion portal for many of us and with the increasing awareness generated around menswear, it comes as no surprise that the brand recently brought its mens SS14 collection down for an introduction. Presented by Head of Menswear Design, John Mooney, the inspirations for the mainlines are an […]

ASOS In Your World

  You know that an internationally acclaimed and behemoth online retailing and design company like ASOS likes you when they make the 20-odd million people in your country the first in the world to see a new collection before anyone else. We must be doing something right. When ASOS invited a handful of Australia’s most […]

ASOS; save our souls

With the crazy popularity we’re seeing toward all things online and the huge commonplace shift in consumer discretionary spending from bricks and mortar options to that of the cyber, Asos made the right move in offering the Australian market its magic. Nick Robertson’s eleven-year-old company bathed in the glory of a 160 per cent growth […]