They’re as Aussie as the cricket during the summer, days at the beach over Christmas, and the sound of lawnmowers roaring in the distance on a hot summer afternoon. We’re talking about the Aussie Drumstick. Drumstick has always signified the arrival of summer in the hearts and minds of Aussies and their new brand platform ‘summer’s here’ celebrates this.
And now summer just got a whole lot better with Drumstick’s two latest flavours – Choc, Peanut & Caramel and the very nutty, Honey Macadamia. But what’s even more exciting is the end game – the iconic Drumstick choccy tip – which is now double the chocolate!
So first of all, let’s break down the Choc, Peanut & Caramel Drumstick. This delicious creation is a combination of chocolate and peanut with gooey caramel syrup and crushed peanuts swirled throughout. It’s topped off with more peanuts and caramel on top, with an extra-large choccy tip.
The Honey Macadamia is just as glorious – with the cone filled with caramelised honey syrup swirled through frozen creamy macadamia, topped with crushed macadamia nuts on top and of course, the mega choccy tip.
The brand has also had a bit of a refresh, with Australian artist James Gulliver Hancock collaborating with Drumstick to create an illustrative wallpaper, capturing the spirit of all things Aussie and summer. The illustration now features as the background of the new packaging, connecting Drumstick even closer to its summer roots. There’s also a shiny new all-gold logo on debut too.
The new Mega Tip flavours are available in a four-pack, with Choc, Peanut & Caramel also in a single cone so you can snack your own way. Well go on then, stop reading and go treat yourself to a mega choccy tip Drumstick while you soak up the summer vibes.