The Carb Queen: Baga Chipz is McCain’s new creative director

If ever there was an on-brand move for a drag queen to make; it’s this one.

The UK’s beloved drag superstar, Baga Chipz is officially McCain’s new creative director.

Bringing her flava to the frozen food brand, this queen is planning to shake things up with her bold and daring direction. Labelling her first campaign as ‘Anything Goes’ to liven up Britain’s mealtimes, she’ll be releasing her classy, and dazzling tips and recipes via her Instagram page on the 2nd June through a series of videos! Follow her on Instagram

Baga’s mantra is simple – anything goes with McCain and she’ll be putting that to work as the self-proclaimed “Queen of Chips”.

The Rupaul’s DRag Race alum will share her own fabulous take on British classics from the iconic chip butty to the beloved potato smiles and beans all over social media. Watch the bags of McCain everything just fly off the shelves…

For more, head to Baga’s Instagram or the McCain website

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