It is not easy to be an entrepreneur, and one of the greatest difficulties encountered is certainly to boost your business’s visibility and stand out. Indeed, companies are sometimes powerless in the face of competition or giants established in the same sector.
To find a place, some multiply actions in the hope of attracting the attention of their prospects to them. But before investing large sums in marketing or communication, let’s start by looking at the means at your disposal to make yourself visible and check if you have already put them in place.
Indeed, you can have the best product in the world, and if no one finds you, you will never sell it. But like many young (or old) entrepreneurs, you think that communicating well will cost you too much. In that case, here are some marketing actions you should use to market yourself while optimizing your communication budget.
1. Have a website
In an era where nearly 90% of the buying journey takes place on the internet, it is no longer negotiable to own a website that offers potential visibility 24/7 and around the world. But be careful, if what they find – if they find it – is confusing or uninteresting, your visitors could leave just as quickly. So, offer a site, but without doing everything and anything.
So, to get your first steps on the web, you can use online website editors like Wix, Webs, Weebly, WebMode, Jimbo. These web editors allow you to create your website quickly, inexpensively, and without programming knowledge. Indeed, a showcase site will cost you only about fifteen euros per month. Another strong point of these tools is the diversity and choice of graphic themes offered, mostly suited to your industry.
At first, a web platform that includes the basic functionality will be sufficient, but if you really want to achieve long-term results, you will need to add more as you study your users’ feedback.
2. Define your target
Did you know that more than a quarter of companies implement marketing actions without knowing their targets and without really worrying about their expectations?
Yet if a business has no idea what its potential customers expect, what their needs are, or what motivates them, how can they expect to market their products or services successfully?
Thus, to communicate effectively, the priority lies in determining the typical portraits (or buyer personas) we wish to address.
Whether you are advertising on Google Adwords and/or Facebook, increasing your traffic, or achieving another goal, it can be expensive if you failed to define your personas.
Indeed, knowing the profile of your targets and fully understanding their expectations is essential since it will allow you to target the right people at the right time so that your actions are successful and avoid wasting too much budget unnecessarily while maximizing your profitability.
3. Work on your SEO
An emblematic lever of traffic generation, SEO remains an important opportunity, which helps position itself at the top of search results. However, a well-placed site has every chance of being visited.
Plus, optimizing your website for search engines is a free solution, unlike advertising (if you decide to do it yourself).
However, working on the SEO of your website requires time and skills that you often do not have in-house. Get help from web visibility professionals like Impressive Digital.