When it comes to whiskey, Jack Daniel’s isn’t just raising the bar; they’re throwing it a full-on party.
Enter the ‘Triple Mash Medley’—a boozy symphony where whiskey meets country music for a sensory shindig unlike any other. Who knew you could pair your drink with a tune to tickle your taste buds?
In a world-first, Jack Daniel’s has teamed up with the University of Oxford’s sensory wizard, Professor Charles Spence, and the musically gifted folks at String Musicians Australia. Together, they’ve cooked up a sonic concoction, scientifically crafted to elevate your whiskey-drinking experience with a little thing called ‘sonic seasoning.’ Yep, that’s right—music this good is proven to make your whiskey taste even better.
So, what’s the magic behind this melody? Well, it’s all about pairing classic country sounds—think acoustic guitars and fiddles—with the rich and complex flavors of Jack Daniel’s Triple Mash Bottled in Bond whiskey. This 100-proof marvel is a blend of three straight bottled-in-bond whiskeys, offering a taste that’s as bold and complex as the music itself. Spicy pepper, rich toasted oak, and sweet honeyed granola all dance together to create a truly harmonious sip.
But the fun doesn’t stop at your kitchen table. Jack Daniel’s is inviting Aussies to join in the sensory celebration at a series of free tastings across Melbourne, Brisbane, and Sydney. These intimate events will guide guests through the symphonic connection between sound and taste, all with a distinctly country flair. With limited spots available, it’s high time you dust off those cowboy boots and secure your place at this once-in-a-lifetime tasting experience.
For those who can’t attend, fear not! The Triple Mash Medley is available for streaming, so you can enjoy this sonically seasoned sensation from the comfort of your own home. Just pour yourself a glass, hit play, and let the music take your whiskey journey to new heights.
So, whether you’re a whiskey aficionado or a country music fan, Jack Daniel’s latest innovation promises an experience that hits all the right notes. It’s a toast to tradition with a modern twist, marrying the Southern roots of Tennessee with Australia’s booming love for country music. Cheers to a whiskey experience that truly sings!
Triple Mash Medley experiences:
? Melbourne: Blue Diamond, 07 October 2024, 6pm-7:30pm
? Brisbane: Boom Boom Room, 09 October 2024, 6pm-8pm
? Sydney: Dean and Nancy’s, 13 November, 5:30pm-7pm
Limited spaces are available, so music and whiskey fans are invited to visit the website to secure their spot and savour the true Triple Mash
Medley experience.