Race fans, rev your engines because Jack Daniel’s is turning up the heat this season with an adrenaline-packed lineup of experiences in Melbourne.
With Jack’s Rides and Jack’s Garage, they’re bringing the electrifying energy of the racetrack to the city streets and delivering unforgettable moments for racing and whiskey lovers alike.
Back by popular demand, Jack’s Rides returns bigger, better, and faster for the 2025 race weekend. After last year’s sellout success, Jack Daniel’s is doubling the drives to ensure more fans can climb into the front seat of a luxury, racing-inspired sportscar for a complimentary chauffeured thrill ride.
From Friday 14 March to Sunday 16 March, between 12pm and 10pm, fans can book rides in pairs, starting from either The Espy in St Kilda or Crown Melbourne in Southbank. Whether heading toward Albert Park or cruising post-race, these rides promise to transform your commute into part of the race-day excitement.
And it’s not just about the car. Each vehicle is decked out with on-board headsets, so you can cheer like a race driver and soak in the full-throttle vibes while sipping on a complimentary Jack Daniel’s cocktail.
Spots are limited, so you’ll need to act fast when bookings open at 9am, Friday 7 March.
For fans who want to take the celebration further, Jack’s Garage is making its grand debut as a pit stop party like no other. From Thursday 13 March to Sunday 16 March, the iconic Espy in St Kilda will be transformed into a hub for racing thrills and whiskey-fuelled fun.
Marrying Jack Daniel’s heritage with high-octane racing energy, the venue will be decked out with authentic McLaren Formula 1 memorabilia, including driver suits and a jaw-dropping replica F1 car. Fans can also sip on signature whiskey cocktails like the Last Lap Lemonade, featuring Jack Daniel’s Old No.7 and fresh lemon for the ultimate refresher.
To keep the energy high, The Espy’s Gershwin Room will host live music every night featuring an epic lineup of performers:
Even better, a percentage of proceeds from ticket sales will support Support Act, a national charity for the music industry.
Mark your calendar because Jack Daniel’s is delivering their biggest and best race celebrations yet. Whether you’re behind the wheel of a Jack’s Rides luxury sportscar or soaking in the festival vibes at Jack’s Garage, this weekend promises to leave race fans buzzing.
“With Jack’s Rides and the launch of Jack’s Garage, we’re bringing fans closer to the thrill of the track, the energy of the McLaren team, and, of course, the spirit of Jack Daniel’s,” said Brand Manager, Ashleigh Wheeler.
Race fans and whiskey enthusiasts, this is your call to action. Book Jack’s Rides before they’re gone, secure your tickets for the nightly Jack’s Garage live gigs, and fuel up on epic experiences.
Bookings open Friday, 7 March. Don’t miss your chance to ride, party, and raise a glass to race weekend perfection!
Bookings for a spot in a luxe Jack’s Rides sportscar open at 9am, Friday 7 March HERE