Ace your summer with a touch of elegance as Grey Goose, Australia’s number one super-premium vodka, partners with the Australian Open 2025.
Making its debut as the official vodka partner, Grey Goose is set to elevate the tournament both on and off the court with chic cocktails, premium hospitality, and an exuberant celebration of Australian summer culture. If that’s not a “smash” hit, we don’t know what is!
The Grey Goose way
Fans will be sipping in style with the unveiling of the Grey Goose Lemon Ace, a cocktail crafted exclusively for tennis enthusiasts. This citrus-forward masterpiece is the signature serve of the Australian Open 2025. Picture this—a refreshing blend of Grey Goose original vodka, passionfruit syrup, and sparkling lemonade, served over ice, and garnished with a zesty lemon ball and fresh mint. It’s a glass of sunshine designed to capture the spirit of the tournament and the Australian summer.
Building on the international success of Grey Goose’s legendary Honey Deuce™—the globally recognised US Open signature cocktail—the Lemon Ace is set to take centre stage in Melbourne. If A-list celebrities sipping raspberry-accented cocktails at the US Open is anything to go by, the Lemon Ace might just become your must-try drink for 2025.
Courtside hospitality
Grey Goose isn’t just bringing cocktails—it’s bringing an experience. Melbourne Park will host two exclusive new hospitality offerings, ensuring fans feel the tournament’s electric vibe while enjoying premium drinks in unmatched settings.
- The Grey Goose Rooftop at the Courtside Bar: This stylish oasis, located on level one of the Courtside Bar with views over Court 6, is where ground pass holders can enjoy freshly mixed Lemon Ace cocktails (and more) in a chic, summery atmosphere. Whether you’re catching the action or simply soaking up the ambience, this rooftop haven has your name written all over it.
- Grey Goose at Club 1905: Taking luxury up a notch, Club 1905—a new hospitality space honouring the Australian Open’s foundation year—features a balcony bar dedicated to Grey Goose. Fans can indulge in Classic Martinis and the brand’s latest prestige vodka, Grey Goose Altius, in a setting as elegant as the sport itself.
But don’t worry if you can’t secure a spot at these premium venues. The Grey Goose Lemon Ace will also be available across hospitality outlets throughout Melbourne Park, ensuring every visitor can sip like royalty.
Global tennis legacy
Grey Goose’s partnership with the Australian Open is its first Down Under, but it follows a celebrated legacy in the tennis world, including its long-standing collaboration with the US Open. The brand’s ability to merge luxury with a little fun has become a hallmark of tennis celebrations globally, and now it looks set to mirror that success with the “Happy Slam”.
Luiz Schmidt, Managing Director of Bacardi-Martini Australia, perfectly summed up the significance of this partnership, stating, “We are thrilled to bring Grey Goose to the Australian Open, a world-class event that celebrates talent, passion and unforgettable moments… The Grey Goose Lemon Ace is a cocktail that embodies the sophistication and spirit of Australian summer.”
Game, set, Goose
All of this is part of Grey Goose’s bold Game, Set, Goose campaign, which seamlessly blends its signature elegance with the vibrant energy of one of Australia’s most beloved sporting events. From iconic cocktails to stylish bars with breathtaking views, Grey Goose is redefining how we experience the Australian Open—off the court, at home, or wherever you decide to toast to summer.
Not in town? Fans can recreate the Grey Goose Lemon Ace at home using the recipe, bringing that little slice of Grand Slam glamour to their backyard soirées.
For more on the Grey Goose x Australian Open partnership and to keep up with all the excitement, visit GreyGoose.com. Until then, grab your mate, raise your glass, and get ready to serve up a summer to remember! Cheers, or as they say in tennis, game, set, match!