Egypt has once again taken the spotlight as a premier global destination, unveiling a bold new tourism vision at this year’s TTG Travel Experience in Rimini (8–10 October 2025).
Showcasing an unparalleled blend of ancient heritage and modern innovation, Ahmed Youssef, CEO of the Egyptian Tourism Authority, presented the country’s ambitious plans to captivate travellers across the spectrum, from culture enthusiasts to adventure seekers, families, and luxury travellers.
With the official opening of the Grand Egyptian Museum (GEM) on 1 November 2025 and milestones in sustainable tourism development, Egypt is firmly establishing itself as a leader in the global travel industry, where timeless history mingles seamlessly with contemporary innovation.
The Grand Egyptian Museum – A New Global Landmark
The jewel in Egypt’s tourism crown this year is undoubtedly the Grand Egyptian Museum. Located just metres from the iconic Giza Pyramids, the GEM is set to redefine the way travellers experience Egypt’s rich history. Housing over 100,000 artefacts, including the complete treasures of Tutankhamun displayed together for the first time, the museum brings history to life through immersive storytelling, cutting-edge technology, and architectural brilliance.
Ahmed Youssef lauded the GEM’s significance, calling it a global benchmark in cultural and historical tourism. “This extraordinary museum marks a new era in Egypt’s efforts to provide visitors with world-class cultural experiences, offering a window into our past while setting new standards for the future of global tourism,” he said.
Combining traditional exhibits with modern experiential design, the GEM promises to be more than a museum – it’s an experience that connects guests with the heart of one of the world’s oldest civilisations.
A Destination of Endless Possibilities
Egypt’s timeless wonders, from the Giza Pyramids to the temples of Luxor and Karnak, remain cornerstones of its appeal. But the country is also diversifying its tourism offerings to cater to evolving travel preferences.
For adventurers, Egypt’s deserts and mountains deliver thrilling experiences, from trekking in the Sinai to desert safaris. Nature lovers and divers can immerse themselves in the vibrant underwater world of the Red Sea, while luxury travellers can unwind at premium resorts offering wellness retreats. Vibrant cities such as Cairo and Alexandria bring culture and spirituality to the forefront, while modern conference centres and world-class marinas are attracting business and leisure audiences alike.
“The diversity of Egypt’s tourism offerings is unmatched, allowing us to meet the expectations of contemporary travellers,” Youssef noted. “We are committed to providing memorable experiences for every visitor while prioritising sustainability and innovation.”
Powering through sustainability
Sustainability lies at the heart of Egypt’s tourism strategy. Guided by the Ministry of Tourism and Antiquities, the country is investing in eco-friendly infrastructure, international partnerships, and premium services to ensure long-term growth while respecting its natural and cultural assets.
“Egypt welcomed approximately 16 million international visitors in 2024, marking steady growth,” Youssef revealed. “For 2025, we have set an ambitious goal to reach or even exceed 1 million travellers from Italy alone, one of our most important European markets.”
Italy’s contribution to Egypt’s tourism success is undeniable, with visitor numbers increasing by 49.5% in the first seven months of 2025. Cooperation between the two nations is deeper than ever, with initiatives such as the creation of Italian Hospitality Schools in Egypt. This landmark project aims to transfer knowledge, elevate service standards, and nurture a new wave of hospitality professionals in response to the industry’s rapid growth.
Building world classexperiences
Egypt’s visitor experience is being elevated through significant infrastructure enhancements. Modernised airports, expanded EgyptAir fleets, and improved connectivity have made getting to and around Egypt easier and more comfortable. These upgrades support seamless travel, allowing visitors to focus on enjoying their adventures.
Self-driving through regions of breathtaking beauty, accessible transport options, and upgrades to accommodations across the country reflect a commitment to convenience and quality.
Discover Egypt at TTG Travel Experience
For travel industry professionals attending the TTG Travel Experience, Egypt’s pavilion at C1, Stand 430–512 offers a comprehensive insight into the country’s rich offerings. Featuring 12 tourism companies and 13 luxury hotels, the 220.5 m² exhibition space highlights the strong engagement of private enterprises in Egypt’s travel landscape.
By integrating timeless treasures with innovative tourism products and services, Egypt continues to chart a course for success, positioning itself among the world’s top destinations.
Go and see more
With its ancient wonders, diverse experiences, and forward-thinking strategies, Egypt is setting new standards for global tourism. For those seeking a destination that inspires awe and adventure, there’s never been a better time to explore the land where history and innovation collide.
Whether your first step is visiting the Grand Egyptian Museum’s awe-inspiring halls, snorkelling in the crystal-clear waters of the Red Sea, or wandering the temples of ancient cities, Egypt promises an unforgettable experience.