In a commendable nod to Earth Day 2024, The Botanist Gin is taking a stand against plastic pollution with an inspiring beach clean-up event slated for the 21st of April at the iconic Bondi Beach. Aligning with this year’s Earth Day theme, ‘Planet vs. Plastics’, the initiative is not just timely but highly relevant. The event extends an open invitation to those aged 18 and above, encouraging community members to step forward in the battle against ocean pollution.
Adding to the allure of the day is the presence of Harrison Reid from Bondi Rescue, who has partnered with The Botanist Gin as a brand ambassador for this significant cause. His commitment to ocean conservation is set to galvanize participants, driving the message home about the critical need to safeguard Australia’s pristine beaches. The clean-up is not only about beautifying the beach but also about instilling a collective sense of responsibility towards our environmental footprint.
The Botanist Gin, known for its deep-rooted commitment to sustainable practices, mirrors this ethos in its event by rewarding participants’ efforts with tokens redeemable for refreshingly crisp The Botanist Gin and Tonic or a martini at Hotel Ravesis. This gesture not only acknowledges their hard work but also offers a chance to unwind and reflect on the impact of their actions.
Owing to its B Corp certification, The Botanist Gin’s overarching ethos is sustainability, which it practices through various means such as energy conservation, responsible agriculture, promoting biodiversity, and employing eco-friendly packaging. The ‘The Botanist Gin Beach Clean-Up’ is a testament to their unwavering dedication to fostering a healthier planet on social, economic, and environmental levels.
Cristobal de la Rubia, Brand Manager of The Botanist Gin, encapsulates the spirit behind the initiative, stating, “Our beach clean-up event is not merely about picking up litter; it’s a call to strengthen the bond within the community and nurture a responsible attitude towards our environment. Partnering with Harrison Reid and connecting with people who are as passionate about protecting Australia’s natural beauty as we are is truly exciting.”
The event seeks not only to clean up Bondi Beach but to elevate the conversation around environmental conservation and motivate individuals towards adopting more sustainable lifestyles. With Australia boasting some of the globe’s most magnificent beaches, The Botanist Gin’s commitment to their preservation is laudable and necessitates widespread support.
Participants are encouraged to gather at Hotel Ravesis by 12pm to collect their clean-up kits before heading to the beach. Upon completing their clean-up, they’ll exchange their collected rubbish for tokens, concluding the day with a rewarding cocktail back at Hotel Ravesis.
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In taking part, attendees will not just contribute to the cleanliness of Bondi Beach but also join a growing movement committed to the health and sustainability of our planet.