La Biosthetique is the French-cum-German beauty retailer and name in grooming to know, with thousands of products and only one reputation: the best.
La Biosthetique now does products for men, too; aptly dubbed La Biosthetique Homme – nothing wrong with originality – for the fast-paced lifestyle of any gym-going, up-and-at-’em bloke of the day.
Tapping into functionality and a masculine scent over the otherwise effeminate packaging and branding of previous years – and their first attempt at a men’s range in the late 90s – the new Homme range is streamlined and functional. It has only 7 products born of practicality, comprised of plenty of 3-in-1 options for anyone in need of a quick fix.
A shampoo that’s a conditioner, body wash that’s a facial cleanser and hair products that walk the fine line between too dry and too oily, they’ve really nailed the range on the head.
Complete with dark gun metal grey packaging and convenient travel sizes, it’s a range that makes the retail element of La Bioethetique and the offering of salons like Fuchs Hair in Waterloo, that much more enjoyable, relatable and usable.
Fuchs Hair – co-directed by Alexander Fuchs, education director for La Biosthetique Australia – stock the range of La Biosthetique Homme for their list of customers and proudly fly the flag for what the herbally extracted, soothing range of dude’s products can do. Check them out at the Fuchs Hair website.
See more about the La Biosthetique Homme range for men online.