The prestigious luxury whisky brand Chivas Regal breaks new ground with the announcement of its latest initiative, a series of workshops under the banner of the ‘How We Rise’ platform. Aimed at empowering and uplifting the next wave of cultural entrepreneurs, this programme is set to take the creative world by storm. Scheduled to kick off on Saturday, April 13, with an event hosted alongside Geedup Co. in Sydney, and followed by a second workshop on Saturday, April 20, with Serwah Attafuah in Melbourne, attendees are in for a profoundly enriching experience.
These workshops promise an immersive deep-dive into the intellect and innovation driving some of Australia’s most celebrated creative talents. With Geedup Co., participants will uncover a wealth of knowledge essential for business success, learning to craft captivating narratives, understand their brand’s core values and target audience, and the strategies involved in transitioning from traditional brick-and-mortar establishments to flourishing online platforms.
The session with Serwah Attafuah on April 20 will shift focus towards brand authenticity. Here, the budding entrepreneur will discover invaluable insights into establishing an authentic brand identity beyond the facade of social media. The workshop will cover leveraging community support, engaging target audiences in meaningful ways, and cementing a genuine brand and online presence.
Appointed as ambassadors of the ‘How We Rise’ platform, Geedup Co., and Serwah represent the embodiment of hustle-led ambition and fearless pursuit of success. From its roots in Western Sydney in 2010, Geedup Co. has risen as an international fashion powerhouse, while Serwah has carved a niche in the digital and NFT art space, working with global icons such as Paris Hilton and Valentino.
Kristy Rutherford, Marketing Director at Pernod Ricard Pacific, expressed excitement over the initiative, highlighting Chivas Regal’s commitment to showcasing unconventional success stories and shining a light on pioneers leading the charge in creative industries.
Chivas Regal’s ‘How We Rise’ platform is more than an event; it is a manifesto for the future of creativity, celebrating the spirit of emerging talents across music, fashion, design, and art. With discussions, hands-on activities, and the opportunity for meaningful engagement with the Regal Pioneers, the workshops promise to be a crucible of creativity and inspiration. For those passionate about making their mark in the creative sectors, this is an unparalleled opportunity to learn from the best, share your vision, and potentially collaborate with like-minded individuals on a global platform. To be a part of this exciting venture, interested parties are encouraged to visit the event’s landing page and share their aspirations for attending. Applications will be thoroughly reviewed by the Chivas team and the Regal Pioneers, with successful candidates being notified in the lead-up to the workshops.
In essence, ‘How We Rise’ by Chivas Regal is not just an opportunity but a doorway to a realm of possibilities. Prepare to be inspired, challenged, and equipped to redefine the paradigms of creativity and success in today’s cultural entrepreneurship landscape. Don’t miss out on this extraordinary chance to be part of something truly revolutionary.