Wrangler’s NOISE Collection

Rock on bitches.

Wrangler have gone back to their rock ‘n’ roll roots to release a capsule collection titled NOISE.

Wrangler have long since had a rich rock history dating back to when the brand become synonymous with youth culture in the 60s and 70s, dressing some of the greats such as Mick Jagger, Bob Dylan and John Lennon. This month they launch their exclusive NOISE collection – a capsule of pieces that embody this golden era of rock ‘n’ roll.

Wrangler has re-worked their archived classics to introduce a line of contemporary denim silhouettes in a ten piece capsule collection including the Type 2 Denim Jacket, 27MW Denim Shirt, Strangler Jean and Rocker Fit Tee.

Artist and designer Nick Thomm has collaborated with Wrangler on the accompanying NOISE campaign at Melbourne’s most renowned and respected live music venue, The Corner Hotel in Richmond.

The iconic pub has played host to some of the world’s most prolific artists and has been the go-to venue for international touring bands like Buzzcocks, Yo La Tengo, Dandy Warhols, Queens of the Stone Age, The Black Keys, Blink-182, Violent Femmes and Dinosaur Jr. It is where the White Stripes’ most well-known guitar riff from the song ‘Seven Nation Army’ was born, during a sound check back in 2001. The hotel has also been the rite of passage for some of Australia’s most notable musicians.

Wrangler introduces a new chapter in their history with this collection; an ode to the brand’s heritage recreated within a modern context.

The NOISE Collection will be available nationwide from May, with stockists including General Pants, SurfStitch and The Universal Store.

James Banham
Follow James

James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
Follow James

Comments are closed.