Who are the Stonemen?

Marc Debnam and Johnnie Cass sound like the names of two Hollywood actors, but their skills are a bit beyond.

They’ve somehow managed to create a business that sells men’s and women’s undies a success in a market that’s saturated with them. Their brain-child, Stonemen is being touted as Australia’s best kept secret when it comes to what we wrap our bits in, but the magic doesn’t stop there.

By reinventing what it means for affordable undies to be something other than plain colour ways and styles, Stonemen have reinvented plain packaging (get it?) and introduced bold and exciting print and colour work.

From city skylines and colourful sunsets, wild horses and flying ducks, each print is designed by artists, handpicked by the Stonemen team that have created something that resonated with the brand.

Each illustration is digitally printed, creating a wrap around image on premium cotton (95% with 5% elastane).

While they kick goals at home, the name is developing overseas, with Stonemen worn and admired in over 40 countries, and made from the finest raw materials. Combining this with an ethical production process, means these briefs, trunks and boxers offer both comfort and style, making you feel great from the outside in.

See more at stonemen.com

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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