Watches You Need To Know: W.T. Author

WT Author make watches and they are NICE. All quality with a retro aesthetic and feel, there’s nothing wrong with a WT Author choice for your next watch purchase. We had a chat with Sam Holland, one half of the two founders of the time-keeping legends, who makes you want to love watches as much as he does!

What made you dedicate your work to men’s timepieces?

WT Author was created to chart the history of the wristwatch. Born out of friendship and a passion for creativity, we dedicate each piece to the memory of the patient teacher Wynn Phillips and the loving grandfather Thomas Hall. Master watchmaker Wynn Thomas (W. T.) Author was created, forged by the initials of these two gentlemen who have sadly since passed away but whose lasting impact has inspired us at every step.

Spawned from the art of storytelling and combining products built in Britain with bespoke design, the next thirteen years would see the release of one unique watch every year to create a collection that spans the history of watches.

What’s the importance in this day and age of having a quality watch?

We believe that the market is overcrowded by overpriced lookalikes, with very little or no ambition placed into genuinely introducing something new. Today’s watch industry somewhat lacks personality and so we decided to bring a certain romance back to the iconic accessory. We encompass each limited edition product with a unique character that is totally individual to the brand. This vision will always be carried forward into every product as we continue our journey.

Do you think having a timepiece that is as much quality as it is functional is a vital coupling?

Both characteristics come hand-in-hand so it is vital for us to visit the function and aesthetic of each decade with every release. We also want to offer our followers a catalogue of products that span price point and functionality depending on their requirements; whether it is fitted with an automatic or for the product that is first or last off the production line.

How did you come-up with the W. T. Author aesthetic?

For our debut product we looked to the humble beginnings of gent’s watches that came with the turn of the 20th century, concentrating on the pioneering ideas of that era (the transformation from pocket watch to wristwatch, the shoulders brazed onto the case and typography applied to the numbers and packaging). Our trademark at the 12-position is complimented by the red crown, designed to be instantaneously recognised if the watch was ever to be covered by a gentleman’s sleeve. Again, our bold indices are used to state our brand’s intent for a unique aesthetic.

What’s the brand’s mission?

We give every part of this project room to breathe and develop organically. Each component has had the opportunity to evolve allowing us to really get under the skin of the design and pinpoint the aspects that we want to use in order to sum up the decade. We will be pushing forwards to celebrate style innovations and technological breakthroughs meaning everything will be considered along the way with no stone left unturned. As far as the future designs are concerned we are happy with the framework and we certainly have the ideas in place.

What watch-making experience do you bring to the W. T. Author name?

Our workshop is based in the Shropshire countryside where we receive each tailor-made component from every corner of the globe (from USA to South America, Asia to Switzerland and of course, Great Britain). We assemble each product and fit precision movements, tested above and beyond the usual quality standards. We make and fit each strap from beautiful Buffalo hides onto the watch, where it will sit in the packaging with the signed book and limited edition screen print.

We want as much control of the product as possible and this will only grow as we continue to progress. We want to ensure quality, but our primary objective is really just to be us. We feel we have something with that human touch that other watch brands at this level just do not have.







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