UGG Australia Opens its King St. Sydney Boutique

By Claudia Wood. 

There are big moments in life worth celebrating; moving cities, getting married and starting a family. But it’s not just about those huge life-changing moments. It’s those home cooked meals, the smell of rain and falling in love. Life is about celebrating the small moments; and that’s exactly what UGG Australia’s new campaign, This Is UGG, is about.

This Is UGG would like us to celebrate the everyday moments – the family time, the date nights, the all nighters for that morning presentation – and they want to be there along the way. All about luxury and comfort, UGG Australia is committed to providing customers with quality pieces that will be there at all the right moments in life.

The King Street UGG Australia flagship store in Sydney is the largest store in Australia, spreading across two levels of homeliness and creativity. The opening of this loft-style store marks not only the unveiling of the This Is UGG campaign, but also of UGG Australia home wares.

Giving us a serious case of nostalgia with every small moment to celebrate, UGG Australia has hit home with the This Is UGG campaign, bringing everyone back to moments in their life worth celebrating.

Originally a men’s brand, UGG has expanded to women’s, children’s, handbags and home wares, releasing their loungewear collection earlier this year, for the ultimate comfort in your clothing and footwear. In fact, stepping into the King Street store is much like stepping into the comfort of your own home with a walk in wardrobe; soft, white throws, cushy seats and lounges, a balcony and your pick of shoes, clothes and accessories.

The classic UGG boot is still very much available, and now it has been joined by and range of trendy boots and flats to be worn outside of your snuggly blanket. The diversity of products among the UGG Australia range is huge, catering to all styles and tastes with sequins, leopard prints and moccasin designs for wear inside and outside of your home.

UGG Australia originated in 1978 with the now-iconic sheepskin boot and a small following among the surfers in Southern California. Today, with stores all over the world including London, New York, Los Angeles, Tokyo and Paris, UGG Australia is a global brand emulating luxury, comfort and style.

With champagne served by gorgeous waiters, music by The Faders and delicious hors d’eouvres, it was impossible not be swept up in the UGG Australia mentality and relaxed environment at the opening of their King Street flagship store. Not to mention the goodie bag with your very own pair of UGGs to soothe your feet after stepping out of your high heels.

You can visit their Sydney flagship stores at Sydney Arcade, King Street and inside the Queen Victoria Building.

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Claudia Wood

 

 

 

Claudia Wood

Claudia Wood

Contributor at THE F
Claudia Wood is a journalism student from Sydney, obsessed with New York and Blake Lively. She's a total sucker for shoes and a nice watch and would love to add another wardrobe to her current three.
Claudia Wood

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