The Summer Wonder of Country Road

Summer is on its way! Which means it’s almost time to get onto reinvigorating the wardrobe.

There’s no brand of clothing I love stocking my wardrobe with than Country Road, so when I saw this little two minute piece of video heaven they’ve created for the coming season with Gemma Ward, whose made her comeback after a six year hiatus with child in hand, I go excited.

Talk about making summer look incredible.

The scene goes on family holiday with Gemma, husband and baby up to the NSW cash at Seal RocksĀ and their family beach house where the beach, peace and tranquility and exploration dressed in some of the finest and most beach-worthy pieces of Country Road’s collection all play out.

It certainly paints a desirable picture and sets Country Road well above the bar for acceptable weekend away gear.

Country Road’s Managing Director Sophie Holt says on working with Ward, “We are very proud to be the first to work with Gemma on this project after her break from modelling. She is an iconic Australian beauty whose natural, fresh energy is the perfect embodiment of the Country Road spirit. It was so touching that Gemma shared her daughter Naia with us; she brought such delight to the shoot. This is a beautiful campaign for our brand, it calls out the freedom and joy of the Australian summer, the simple pleasures of time spent with family and friends, and the natural splendor of our landscape.”

 

I’m ready for the summer now.

Currently celebrating 40 years in business, Country Road has built its iconic reputation on staying authentically Australian.

Country Road Gemma Ward

 

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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