Ted Baker X THE F Collaboration

Ted Baker VAMFF space cube 5

This time of year, all those fabulous and fashion-hungry dawn upon Melbourne’s Central Pier in Docklands for the celebration of consumer-centric fashion, the Virgin Australia Melbourne Fashion Festival (VAMFF).

This year, the English founded and born retailer Ted Baker is no different with their introduction of their very own space cube to the grand curb side entryway of this year’s Melbourne Fashion Week.

Sporting stunning imagery from this winter season’s look book based around old world English train travel, the brand has both a trip to London up for grabs as well as a daily best dressed prize for $300 to be spent in store.

They’ve teamed-up with THE F this season to help critique (or just outright judge, more like it) the outfits and costume selections of all those participating; weeding out the will-bed and the wont’s. What fun!

The space cube is located at the Central Pier concourse, Docklands Melbourne. Can’t miss it.

See more at tedbakerblog.com

Ted Baker VAMFF space cube 4

Ted Baker VAMFF space cube 3

Ted Baker VAMFF space cube 7

Ted Baker VAMFF space cube 8

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