Ted Baker opens at Melbourne’s Emporium

The one thing I love most of all about Ted Baker London is that they put so much time and energy into their store designs and outlays. Their latest one is no exception.

After the debut of their Brisbane store earlier this year, which was themed around astrology and star gazing thanks to Sir Thomas Brisbane, their new Melbourne store at the Emporium Melbourne is just as exciting and a thousand-and-one times more Melburnian.

Trams! The theme of the Emporium Melbourne store is trams. No prizes for guessing this is where it was going, but they’ve executed it so well. With rounded architraves, drop lights, luxurious blood red leather settees and wrought iron detailing, the store tells the store seamlessly.

Coupled with a full collection of men’s and women’s spring-summer stock in electric colour ways, rich blues and featured colour pops, the new Ted Baker store at Emporium Melbourne is a nice little addition to the rapidly expanding brand in Australia.

Where to next?

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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