Ted Baker makes waves in Bondi with its newest store
Think 50s swimsuits, kitsch beach theming and traditional Ted Baker magic and you have what turns out to be the latest iteration of the Ted Baker retail situation in Australia, right in the trendy Westfield Bondi Junction shopping centre.
As with all Ted Baker locations, the store’s design aesthetic has been drawn from local influences and given a quirky British twist. The new store combines the look of Bondi’s landmark ocean pool with Britain’s treasured outdoor swimming pools or ‘lidos’. Beautiful coloured tiles transform sections of wall and floor into changing areas, including cubicles complete with striped multi- coloured curtains. Repurposed lifebuoys hang from the ceiling to light the space.
The elegant antique brass frame shop front welcomes customers, with a fully tiled window display creating a swimming pool effect. White ceilings throughout the store create a light and airy space to resemble the feel of an outdoor pool. Wall panels are covered in bespoke wallpaper featuring tranquil water ripples, inspired by the art of Euan McGregor, known for his Lido pool paintings.
Behind the cash desk, a glass tank is filled with hundreds of lifeguard whistles sprayed in shades representative of the store’s fresh colour scheme: neutral blue, mustard, mint and pale pink. Set amongst them is a stunning custom-built sundial.
High shelves display vintage swimwear pieces and dolled up mannequin heads modelling classic petal-flowered swim caps. Ted’s unique wit shines through with the use of humorous signage dotted around the store.
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