General Pants Co. Is Moving To America

General Pants Co is branching out and moving to the US.

Pip Edwards Of General Pants Actively Goes Next Level With P.E. Nation

Having coffee with your friends in your activewear just got a lot cooler with the release of P.E Nation, by designers Pip Edwards and Claire Tregoning. General Pants hosted the debut collection launch of P.E Nation at their Bondi Junction store on Wednesday night. The launch was packed with well-known faces from the fashion, fitness […]

General Pants New Bourke Street Flagship

When General Pants does something, it’s not half-arsed. They’ve just opened their newest, shiniest, biggest and most awesome flagship in Melbourne, down the road on Bourke St. from where their older, smaller, more lame one used to be; and it’s awesome. They collaborated with a Melbourne street graffiti artist called Mayonaize (for some reason), whose […]

Sundrenched Sundays with General Pants

General Pants hit-up The Bucket List on Bondi Beach and took control of the place, throwing caution to the wind, throwing the doors to their beer and cider holds open and throwing a brilliantly cool party for cool kids you wouldn’t have expected. Shop kids, shopper kids, cool kids and everyone else all descended on […]

All My Friends Are (not) Models

The mantra I wish I could repeat: All My Friends Are Models, is the name of a successful online magazine that humanises beauty. General Pants has teamed-up with AMFAM to create some unique tee-shirts that celebrate just what it means to be a model – or not – and make some great headway in the creation of […]

General Pants is gay

General Pants are proud of their genes too. So much so, they’ve gayed up their windows at two of Sydney’s key store locations on Pitt St. Mall and Oxford St. to coincide with this year’s Sydney Gay and Lesbian Mardi Gras, happening this weekend. Featuring artwork dedicated to celebrating marriage and social equality for all, the […]

Almost Naked Models ride a Water Slide

Nude models plus water. General Pants recently thought it’d be a good idea to combine the two in a new contemporary interpretation of what it means to hold a runway show of new season swimwear released in stores this month. With DJ Andy Murphy doing his thing, male and female models took to the slide… […]

General Pants and Globe make party

To mark 20 years of the Globe brand and their impending launch into General Pants, Globe has released an exclusive capsule range paying homage to their ‘Est. 94’ heritage. Playing with a funky 90s aesthetic and drawing on the hard lines of the times when Globe first introduced technical sportswear innovation into board sports footwear and […]

Monochrome Shoes

I love brunch. Give me a long weekend and four consecutive days in which to do it; you can imagine my excitement. For a sunny but cold and blustery Sunday, I decided to head out to a mid-morning meal with a friend, showing off some new kicks that’ve landed recently at General Pants stores around […]

General Pants Denim Trends

With a name like ‘General Pants Co.’, it’s no surprise that their bread-n-butter comes from their denim. When their started as a denim supply company about 30 years ago, these were among the best and only things they sold. It’s obvious that times have changed massively, but General Pants still stays true to its roots and […]

Fashion First series with Pip Edwards – Episode 2

Sydney never fails to disappoint. Pip Edwards with Visa Fashion First took to the streets of trendy Sydney suburb, Darlinghurst and asked the rabble they found who was wearing what and why. As the weather gets colder and the need to rug up more kicks in, seasonal trends are thick on the ground as most […]

Fashion First series with Pip Edwards – Episode 1

Pip Edwards is a stylist, design director at street wear retailer General Pants, Twitterholic and all round style guru who has teamed up with Visa to bring to the masses what it means to dress well. A Visa fashion first, the Youtube series showcases the latest trends all the way from the runway to what […]