Tag: Absolut vodka

Beresford Hotel and Absolut Vodka celebrate Mardi Gras with

Absolut Mardi Gras bottles

Because vodka is happiness and happiness is gay and gay is the Sydney Mardi Gras, the Beresford Hotel and Beresford Sundays are joining the celebrations in an epic way. MORE: See how Mardi Gras is saving the planet Beresford Hotel from 16 February – 4 March will host a series of experiences including Absolut Mardi Gras brunches, trivia nights, a special edition Absolut cocktail, live-stream of the parade on the big screen and Laneway Party. Here’s what’s on. MORE: What’s on at this year’s Mardi Gras after party The First Mardi Gras Inc. Trivia Night When? Wednesday 20 February The First Mardi Gras Inc, Trivia Night is back by popular demand and will again be supporting events for 78ers, a not for profit organised founded by the participants in the first Sydney Gay and Lesbian Mardi Gras. Bonnie Bocamp and Alissar Gazal will entertain the crowd, Young Henrys have generously donated a brewery tour for the winning table, and a raffle will be held with prizes from Sydney Theatre Company, Dendy, Sydney Symphony, Art Gallery of NSW and many more. Get tickets here. Absolut Mardi Gras Brunch and Recovery Brunch When? 24 February, 11-1 and 4 March, 12-3 These special Mardi Gras brunch editions at The Beresford will be hosted by the ever-fabulous Maxi Shields, one of the faces of the original We Are Colourful campaign when it launched in 2018. The brunch package offers a bespoke brunch menu of five delicious mains, alongside a range of Absolut cocktails specially created for the series. Think ‘The Bero Toastie’ with Sonoma sourdough, smoked ham, comté, mustard and preserves, or the poached… Read More

Love, bottled up: Celebrate 1 year of marriage equality with Absolut Drop

Absolute Drop

It was a year ago that Australia bit the bullet and finally conceded that everyone is equal – and it’s nice. Sure, it was only voted in by a margin, but marriage equality for LGBTIQ Australians was one of the biggest successes of 2017 and one of the largest successes of the Liberal Government at the time. And now, grog masters Absolut, have bottled-up the joyousness with one helluvan epic tale behind their latest bottle design to commemorate just this. In a nutshell, they went around the world and attended all the anti-love, pro-hate demonstrations they could find. Shockingly, there’s still quite a lot, apparently. But while they were there – earplugs in, of course – they collected all the anti-equality signage they could. They then extracted the ink from the signs and mixed it with the glass to infuse the essence of bullshit that hateful morons around the world exude, ironically and pragmatically turning it into a permanent state of love in the Absolute vodka bottle, which stars myriad words for love from all over the world. “This message is incredibly important to us,” commented Eric Thomson, Pernod Ricard Australia, marketing director, “we’re passionate about creating a more open world and we are excited to reveal Absolut Drop; the ultimate expression of this purpose. Earlier this year we were proud to partner with Sydney Gay and Lesbian Mardi Gras for their milestone 40th anniversary of the globally renowned festival that is the embodiment of celebration, self-expression and acceptance.” The Absolut Drop campaign is part of… Read More