Sydney’s New Balance Experience Store

By Michael Briones. 

It became a surprise to find that global brand New Balance did not have a shop set up in the city of Sydney – a sports brand who have released classic and timeless sportswear, casualwear and footwear over the past several decades.

Last week New Balance finally opened and launched their first store at Pitt Street Westfield Sydney. To celebrate the opening, the team brought along a few talented graffiti artists including Morbid, Sket and Mr G (to only name a few) to help design and customize your own NB classic sneaker to your liking (with a street style twist).

Amongst stocking some of their classic NB sports gear, casualwear and footwear, it is their sneaker game that is the brands pioneer stand out in the world of performance. Featuring the finest aspects for performance-wear and fashion, this NB store look to stock some of the top and limited edition drops for those sneakerheads that many stores in Sydney struggle to get a hold of.

The opening day allowed customers to customize their own 574 classic sneaker. It can be safely said people got creative.

Check out Sydney’s first NB store for the global brand at Westfield Sydney!

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