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What’s in store for Sephora?

A room full of makeup, no less a room filled with makeup by Sephora makes one happy girl.

Treated to a sneak peek of the Sephora brands offering for 2015, the makeup retail leader laid out the best new things to hit the Sephora offering in the coming months.

Brands like Tarte, Kat Von D, Obsessive Compulsive Cosmetics, Beauty Per-fekt and more were on show with their newest products, and of course, the Sephora collection was there with their extensive variety of colours and products and two amazing collaborations that will be hitting shelves shortly.

There were some obvious favourites of the day and some obvious trends that are hitting hard this season. The nude look and natural face contouring are two of the biggest sellers with brands embracing nude lips, shaded faces and minimal eyeliner.

One brand that embraces the natural look like no other is mother-and-two-daughters creation Nude Stix. They’ve created a pencil for everything you need, including a Make-Up Clean-Up pencil for those accidental mascara swipes or touch ups on a big night out. Their Blur pencil, which gives a flawless look over larger pores and their Moisture pencil, which hydrates where you need it most are sure to be huge sellers on the Aussie shelves.

Per-fekt Beauty, all the way from Hollywood, are also fans of the natural look and this season are all about the eyes. Targeting the lashes, brows and under-eyes, Per-fekt Beauty’s new products are light weight, soft and fabulous at defining our eyes without lashings of dark liner, brightening the face and creating a very nude look. The new products are a great addition to their previous products, which include the Skin Perfection Gel and the Body Perfection Gel.

The Sephora Collection has a huge ranges of colours and products this season. Within them, two new collaborations that are must-haves in your beauty bag. Shourouk for Sephora is a collection of creamy, shimmery products and makeup accessories including brushes, eye shadow and blush, accessorised by signature Shourouk Rhaiem bling. Craig & Karl is a little more out there with their bright, colour pop packaging. The designer duo has created fun, graphic designs that are unique to their style.

With winter coming, the season is all about hydration and keeping that skin soft and supple. And of course, the French are our go-to guides when it comes to skin care, with Crème Simon at the forefront of hydration. The creamy formulas are designed to care for delicate skin and since they’ve been doing it since 1860, they know exactly what we need. With formulas tailored to our climate needs, Crème Simon is our first choice for hydrated skin during winter.

There are so many great products to hit our shelves this season that you just have to get your hands on, whether it be cosmetics, hair or skincare, or essential beauty tools, like life-saving Beauty Blender, Sephora has it all under one roof.


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Claudia Wood





Claudia Wood

Claudia Wood

Contributor at THE F
Claudia Wood is a journalism student from Sydney, obsessed with New York and Blake Lively. She's a total sucker for shoes and a nice watch and would love to add another wardrobe to her current three.
Claudia Wood

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