Royal Selangor opens at Emporium Melbourne

When you think of Royal Selangor, it’s hard to steer away from the visual of the peopleĀ that it naturally attracts: folks of good taste whose preference for the finer things in life go hand-in-hand with the way they live, shop and decorate their homes and kitchens.

It’s also only too easy to forget the fact that Royal Selangor has been around for a lot longer than most of those folksĀ have been and so in that time has gone through many stages and changes, the most modern of which is something to behold.

Masters of classic pewter and a family lineage that goes back to its founding in Malaysia over 100 years ago, Royal Selangor is one Malaysian born and now globally focused company that has known success amongst little else.

For a material as vintage as pewter and an audience as willing to purchase it and the many other pieces of decorative and practical pieces the company manufactures (silver, wooden pieces, etc.), Royal Selangor is synonymous with sophisticated living and decorative finesse.

They have opened their newest store in Melbourne at the Emporium Melbourne shopping centre, joining forces with Malaysian-born, Australian resident chef and TV personality from some years back, Adam Liaw as a brand ambassador.

Adam’s involvement with the brand and the excitement it’s felt since opening comes thanks in large part to Adam’s Malaysian heritage, but the very soft spot he holds in his heart for Royal Selangor.

Ask Adam and CEO of Royal Selangor, Tien Yu Chen why the brand has had such success throughout the Asia-Pacific region as well as overseas and its obvious: People respond so well to the mix of east and west design and appreciation that is so obvious in Royal Selangor, it speaks to all audiences.

Adam Liaw is the perfect embodiment of that culmination. Malaysian-Australian, a consistent and proud user of Royal Selangor pieces – for both his cooking and cook books – and a generally nice face for the brand to align itself with, Royal Selangor is sure to know heaps of success in Melbourne’s Emporium.

Their newest store can be found at Emporium Melbourne.

APL PHOTOGRAPHY - www.aplphotography.com.au

APL PHOTOGRAPHY - www.aplphotography.com.au

APL PHOTOGRAPHY - www.aplphotography.com.au

APL PHOTOGRAPHY - www.aplphotography.com.au

APL PHOTOGRAPHY - www.aplphotography.com.au

APL PHOTOGRAPHY - www.aplphotography.com.au

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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