River Island’s S/S 13-14 Sydney showings

By Henry Ng. 

River Island will soon be the talk of the town as the UK brand launches an Australian online store before it opens its first bricks-and-motar stores.

Showcasing its S/S 13/14 collection (northern hemisphere) in Sydney recently, the collection was expectedly on trend with clothing, shoes and accessories to suit every occasion but also surprisingly filled with pieces that will have a self-life long after the trend has subsided.

The women’s collection presents a myriad of styles from vivid prints, to statement studs and leather to subtle, sophisticated detailing. The strong elements in the collection appear to be the footwear and accessories; bags and necklaces are over-sized and shoes boost panels of contrasting colour or features that instantly create a point of difference.

The men’s collection did not disappoint either, featuring cut and sew tees and sweatshirts, printed polo shirts, shorts and bomber jackets and classic suiting and heritage outerwear. Like the women’s collection, the bags and footwear are a highlight appealing to men who feel the need to travel or men who simply just want to have a good time.

Employing Rihanna as an ambassador designer will certainly propel the brand further and it is without a doubt that River Island will find its feet quickly within the Australian market, competing with other global fast fashion brands that have come or will be coming to the southern hemisphere.

See the River Island website here: riverisland.com

Photos especially by Lily Chen for THE F.

This story can also be seen in short on Henry Ng’s blog here.

River Island

River Island

River Island

River Island

River Island

River Island

River Island

River Island

River Island

River Island

River Island

 

Henry Ng

Henry Ng

Contributor at THE F
Henry Ng is a funky designer-come-office worker whose love for fashion and passion for design is as strong as his skills with the written word. Previously the mastermind behind Sydney-based Australian fashion label Orri Henrisson, Henry is a stylish creative with a flair for what works.
Henry Ng

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