River Island’s AW15 Campaign

River Island is perfect for the affordably attainable style icon in us all, perfect for ease of dressing and notorious for pieces that work together regardless of your style.

Their latest campaign for the forthcoming season is stylish, effortless and snappy with an undertone of sophistication that something as stylised and easy to coordinate as River Island would achieve.

Shot by Australian photographer Emma Summerton and styled by W magazine’s Edward Enninful; the campaign features key items from River islands womenswear and menswear collections.

River Island ventured out to Palm Springs, where they played with the graphic simplistic aesthetic of the using a sun drenched desert setting juxtaposed against the sharp concrete lines and simple textures of a modernist house; it worked a treat.

The campaign features Victoria Secret’s model, Ieva Laguna, Kai Newman, Simon Nessman and emerging aussie model Nathaniel Visser (who has recently walked for Givenchy, Moschino, Versace & Georgio Armani).

Makes you wish you had it all.

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