River Island at VAMFF

River Island Ajak Deng 5

There’s a brand in the UK you’ve more than definitely heard of: River Island.

From humble beginnings 60 years ago, it’s now grown to the point of no return with a mammoth 300 stores around the UK and internationally in Asia, the Middle East and Europe.

While we haven’t got a store in Australia, it’s still at our finger tips thanks to companies like The Iconic who do their darndest in delivering the best of what they’ve got.

The Iconic is famous for its comparatively immediate delivery time (3 hours), for local purchases, which started in Sydney some years ago. Now in Melbourne – and in conjunction with the looming Virgin Australia Melbourne Fashion Festival (VAMFF) – River Island is celebrating its latest feat on the other side of the world with its own show, The Iconic runway presents River Island ‘Shop the Show’.

Headed by Melbourne-born Ajak Deng, River Island will unveil its collection for men and women in a bubbling strut of surprises they say, and excitement off the back of the VAMFF.

See more at vamff.com.au

River Island Ajak Deng 2

River Island Ajak Deng 4

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