Ray-Ban round clubmasters eyewear sunglasses

Ray-Ban turns 80 this year and celebrates with new shades

Did you know that Ray-Ban turned 80 years old this year? And they were the first sunglasses bran in history? Mind blown, right?

Well, to celebrate their stylish decline into old age and as an homage to the evolution of the Ray-Ban Aviator from a pilot’s safety goggle in the 30s to a symbol of rebellion in the 60s and back to it’s roots on the face of Top Gun’s hero in the 80s, they’re shaking things up a bit. 

Wayfarer Blues Brothers

Today, the iconic style is a fashion statement and continues to be reinvented with flattened mirrored lenses, the frame removed, and the launch of an optical version. 

For the summer, the Aviator – the frame that sent Ray-Ban into the stratosphere – is now available in its original design. Released for the 80th anniversary, available online and at Ray-Ban stores only, this reinvention looks to history instead of the future; the minute details of the Aviator 1937 throwback to the first ever Ray Ban frame.

Clubmaster Bruce Willis Moonlighting

As Ray-Ban is reimagined in 2018, they’re celebrating the evolution of Ray-Ban’s four icons – Aviator, Wayfarer, Round and Clubmaster alongside endless ideas and opportunities for integrating new technology, leading new trends or revisiting classic styles, every reimagining of an icon is iconic in itself.

Take a look at some of the new Ray-Ban frames…

Look back to the 70s with Evolve.

Those iconic Aviator lenses are remade with a photochromatic lens that changes in the light.

Blaze is a complete reinvention of the Aviator.

Bold flat lenses are laid over the frame for a look that demands attention. Because in the 21st century, you don’t just shine. You blaze.

Aviator Penn Madonna

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