Puma’s got some new trainers: Jamming

The world is fast, and PUMA knows that you need to stay a step ahead.

This is what motivated the global sports brand to create Jamming, set to launch today 9 November.

Puma Jamming sneaker trainer shoe sole

Jamming boasts PUMA’s brand-new technology; NRGY beads. When the NRGY beads collide in the sole of the shoe the result is unrivalled comfort and energy return.

PUMA is all about keeping stuff fresh and changing the game. This ethos takes shape in Jamming technology in a trainer that looks as good as it feels, whether you’re pounding the pavement, or just heading out on the town.

“We always look to create products that change the game, whether it’s for athletes or for those who just want to look good. When we were looking at comfort and energy return we realised that there was no shoe on the market that offers an entirely bespoke experience when walking or running in a shoe,” said Karin Baust, GM of running and training.

“The way the beads shift in the sole of the shoe with your movements means that every footstep you take will be supported perfectly by a new formation of beads. This really is as tailored as it gets.”

The shoe will drop today, 9 November and will be available in olive green initially, with a further five colours set to be released in the first half of 2018. See the website  for more information.

Puma Jamming sneaker trainer shoe side

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