Pharrell Williams & Louis XIII are doing their bit to save the planet (sponsored)

People are ruining the World. It’s a fact. Global warming, pestilence, the sex trade, pollution, lack of recycling… The list is endless. It’s a wonder the Earth hasn’t thrown in the towel and collapsed in on itself entirely.

There was a quote in the 2008 film starring Keanu Reaves, The Day the Earth Stood Still that rings more-and-more true every year. In a scene where a man is speaking with an alien envoy for a race that has been sent to save the Earth from the plight of humanity, he says this:

“Well that’s where we are. You say we’re on the brink of destruction and you’re right. But it’s only on the brink that people find the will to change. Only at the precipice do we evolve. This is our moment. Don’t take it from us, we are close to an answer.”

Louis XIII and surprisingly of all people, Pharrell Williams, have cottoned-on to this fact and done their bit together to take steps toward education and actioning change, because, we are on the precipice.

MORE: See the Louis XIII website for more of what they’re all about

Pharrell Williams Louis XIII 100 Years cognac vonyl

In 2017, Pharrell Williams recorded a song that has since gone unheard to everyone around the Globe except him and those involved in its creation.

Louis XIII cognac by Remy Martin, then excavated some clay from its vineyard in Cognac to craft a unique clay vinyl that the song has been recorded onto that will be released in a century.

Pharrell Williams Louis XIII 100 Years cognac recording

Yes, a century. Pharell Williams’ 2017 masterpiece may never be heard unless humanity begins to take care of the planet. It will live in a safe until such time that the world – hopefully – will make it to.

The vinyl has been crafted in such a way that it will disintegrate if the affects of climate change and the human propensity for self destruction are not reversed. Much in the same way Louis XIII cognac thinks 100 years ahead, so does Pharrell.

Pharrell Williams Louis XIII 100 Years cognac safe

He, nor you will be around to see the release of the track, but if there’s one thing we can know is that the Earth and our ears, will be mighty thankful.

Watch the video above, or visit the Louis XIII website to see more.

Pharrell Williams Louis XIII 100 Years cognac studio

This post is sponsored by Louis XIII, but opinions are our own. 

Comments are closed.