Orlebar Brown’s new do

By Henry Ng. 

Orlebar Brown’s philosophy reads “styles that take you from morning to evening, holiday to home, sunglounger to sundowner”. When the OB team brought their collection to Sydney recently for a showing, it was easy to see how that philosophy has translated successfully throughout the versatile products.

Launched in 2007, photographer-turned-designer Adam Brown set out to redefine the classic swimwear shapes. Working with fit, fabrication, detailing and colour, what began as a bridge for tailored shorts that you can swim in (rather than just swim shorts) has now grown into a full collection of resort wear and a capsule women’s swim selection.

Without prior fashion knowledge nor skills, Brown undertook a short course in order to translate his concepts into technical drawings. As the brand expanded its product range, the idea of versatility and transition in day-to-day life (from home to hotel, or work to play) are still central to Orlebar Brown’s ethos. Collaborations with artists, graphic designers and photographers have also become vital in the label’s product design and putting Orlebar Brown’s way of life into context. The first prints Brown included in the range were a series of dogs that he had photographed and over the last few years, the prints have evolved into imagery of resort living

The SS14 season heralds an equally exciting collaboration with a tattoo artist to create a series of embroidery-designed shorts and a travel to Monaco Grand Prix. Once again, Brown explored the idea of resort life and celebration and broke the collection into three different areas of the Grand Prix: the driver, the pit crew and the spectator. The driver element features coloured-stripes and bright colours on shorts and tees while the pit crew part offers utilitarian and medium fabric bases such as cotton twill as well as zip-up jackets. The spectator element of the collection focuses on linen, white trousers and shorts and a relaxed feel.

Orlebar Brown is for the discerning gentleman who cares about clothes but is not dictated by fashion. It is clothes you wear on the beach and by the pool but also smart enough to wear to lunch or drinks with friends. There is a distinct parallel in that ethos and the Australian culture so it is without a doubt that OB will steadily become the go-to label for chic yet functional resort wear.

See this article at Henry’s website streetstyleposer.com

Images by Henry Ng and EVH PR. 

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