Bringing some pretty rad prints, a nice-to-the-touch cotton feel and some relaxed fits, perfectly suited to the warmer weather, ONEBYONE is a Melbourne born men’s and women’s label whose enthusiasm for urban coolness is only too obvious.

This summer ONEBYONE will be releasing a selection of new pieces as part of their 2013/14 “Desire” Range, which plays with the clothing versions of ‘danger’ and ‘euphoria’ to capture and communicate through apparel the longevity of summer.

The vintage-inspired prints, original cut tees and a contemporary artistic design really circle a lot around what is popular in mainstream men’s and women’s street wear; the relaxed fit, comfortable daywear that is as versatile as it is occasional.

Since the brand’s conception, ONEBYONE has developed its own way of fitting the mould, appealing to its market in the best way it can and bringing what’s cool, functional and easy to join the wardrobe to what men and women are wanting through the warmer months, festival season and times when casual daywear does it all.

They’ve put together some cool videos of how they roll, so check it out.

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