One Tequila, Two Tequila, Three Tequila, Floor

Richard Cawthorne

By Eleanor Castellani.

With Melbourne becoming more like sub zero winter time in Toronto, it was invigorating to immerse in a slice of Cancun. Festivities began with Flamenco tunes orchestrated by producer Rossco Cornfield, taco trucks, Mexican comida and the trump card – 100% blue agave Tequila.

All we’re missing now, is Julio the cabana boy.

Tequila Blu debuted in an inaugural strictly blue launch party, facilitating media heavy-weights and the most prominent of Melbourne’s socialites. Rokeby studios opened it’s arms to a star-studded ensemble of guests including Underbelly cast Elise Jansen and Richard Cawthorne, Nova’s Tim Blackwell, Jake Ryan from The Great Gatsby, DJ Grant Smillie, as well as the team from ASM Liquor – Tim Szony, Julian Moss, and Margaret Jackson.

Admittance was reminiscent of the Dias de los Muertos parade, with Tim Burton inspired characters handing out long-stemmed roses upon arrival.

Designers put their creatively-haywire expertise forward, and carpeted the studio in gypsy skulls and pastel lanterns.

Their show piece du jour – giant Martini glass, novelty pineapple and corn cob, sitting atop a blue rug in the midst of cactuses.

You would indadvertedly expect the stroll-by of a tumble weed.

Projecting on the white-wall canvas above, an ice-breaker slogan ‘Some of the best nights are out of the Blu.’

Pete Lazer

Tequila Blu pays homage to traditional and modern Mexico, entering the market as the only product crafted by pure blue agave. Straying from the conventional taste of ‘mixtos’ and adhering to centuries-old methodology, the flavour is harvested from agave grown in four regions of Mexico, perfectly blending the aroma to a creme de la creme standard.

The liquor is double distilled, fermented and takes residency in American Oak barrels for six months, slow brewing the reposado spirit.

The smoother than velour finish credits the cold filtering through spring water from volcan de tequila, highlighting the honey and vanilla notes.

The blue bottle canvas employs eccentric aztec artwork inspired by Day of the Dead celebrations – a mexican tradition tributing the deceased through the extravaganza of a Latin fiesta.

Blu’s launch party treated attendees to free flow mixologist crafted cocktails, Passionfruit Margaritas and Blu’s signature shot Strawberry Cooler, served with a wedge of orange, lightly coated in vanilla sugar.

Like Kanye West to a Victoria’s Secret show, you’d be vexed to have no attended.

Keep an eye and ear out for Tequila Blu, red-lining to a front row seat alongside Ciroc and Chivas.

Alex Pavone

Darren Lyons

Elise Jansen

Tim Blackwell

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