Miu Miu opens in Perth

By Mikey Walton.

It might have been a long time coming, but oh how it was worth the wait.

Miu Miu made a quiet opening in Perth recently, joining its big sister Prada on King Street in the heart of the city.

Prada opened its doors with a booming success in 2010 being one of the first luxury brands to offer Perth a little more than just the handbags & accessories by bringing in the fashion and ready to wear collections. Now, with Miu Miu on the scene, Perth’s lifting its game and bringing a stronger and stronger international presence of fashion houses to lighten-up what’s on offer.

The official launch of the store was bound to be exciting and well-presented after a selected 250 guest received hand delivered invitations to its welcoming. A red carpet awaited the entry of the existing two story iconic building opposite its new neighbours Chanel and Louis Vuitton. As you entered the store you were greeted by an army of perfectly aligned male models on either side, dressed in matching Prada with trays of hors d’oeuvres.

The store’s entry is filled either side with shelves of their latest offerings in women’s handbags in the softest leather superseded only by the store’s large mired counter, which on the night was presenting a petite female DJ creating the ambience for the evening. Mannequins stood tall dressed in the latest season’s offerings and the back alcoves offered walls of shoes with crystals and sequins shining brightly and captivating their awaiting customers and guest.

Whilst the back counter was reinvented as the bar for the evening offering glasses of champagne and a wide selection of cocktails made exclusively for the event, constantly flowing for their guest. Amongst the celebrations, I managed to push against a mirrored door to find another room in the store filled with racks of the season’s gorgeous ready to wear collection. I was impressed to see so much more than just an accessories offering for Miu Miu’s Perth clients. The boutique holds as much ready to wear as its Sydney store and offers to bring in any pieces required by their clients.

Miu Miu Perth 2

Miu Miu Perth 1

Miu Miu Perth 3


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