Missoni X Target

Normally, the family-focused affordable retailer market isn’t much my jam, but you’ve got to give credit where credit is due and acknowledge that Target has beyond hit the nail right on the head this time around by bringing in international fashion powerhouse, Missoni.

Missoni for Target will launch this year in October, bringing the vintage Italian fashion house’s inimitable eye for design and style to the market leader’s offering. In a collaboration with Target exclusively for Australia, Missoni’s collection will be available in all stores around the country as well as online, taking the more accessible range of Italian designed fashion to the whole country.

In a long history of designer collaborations with Target, the Missoni one will be up there with the best of them.

Designed by Angela Missoni, creative director of the house who’s really stepped-up to the plate since her father’s passing, the collection will feature more than 220 products from clothing for men and women and children, to products for the home and garden.

Renowned for its pioneering zigzag prints and weaves in both monochromatic designs and full-blown colour, Missoni’s history steeped in Italian heritage and revolutionary design is as exciting an element in itself let alone on a midstream accessible platform.

Bring on October.

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