Minor Figures; The Future Of Cold Drip Coffee

Cold brew coffee brand, Minor Figures, was launched in London last year by two Melburnians and one Londoner, and after a successful launch, winning the ‘Most Innovative Product’ award at the London Coffee Festival and securing major stockists such as Whole Foods, Selfridges & Harvey Nichols to name a few, one third of the trio, Jonathan Chiu, has moved back to Melbourne, the mecca of good coffee, to bring his cold brew home.

Recently Minor Figures launched its two cold brews to the Australian market – ‘Cold Brew Coffee: Straight Black’ and ‘Cold Brew Coffee with Organic Milk’ in time for the warmer months, both of which sit between big ready-to-drink long-life iced coffee brands.

The exclusive, expensive, hipster, artisanal, short- shelf-life cold brews, their aim is to make cold brew coffee more accessible and shake up the ready-to-drink iced coffee category by introducing the quality, values, ethics, and passion of specialty coffee.

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