Melbourne’s Trade Secret Store

Normally I get suspect at retailers who’s MO is to sell you designer or mainstream fashion products at up to “60%” off. Usually there’s some gimmick or fib behind it that is the real money grabber for big box retail.

I was stumped and pleasantly surprised when I was fortunate enough it turns out, to be treated to a private tour of one of Melbourne’s latest additions to the retail landscape, Trade Secret.

A Queensland company founded some 20 years ago that has now moved south and is in the market to make a big splash in a big way very quickly, Trade Secret knows what it’s doing when it comes to making the generally inaccessible or unrealistically priced, exactly the opposite.

They have a dedicated team of in-house buyers whose sole task it is to search and destroy overpriced cost prices, purchasing quality goods in either small, to medium, to large quantities in an effort to cut their overheads and operational costs, passing savings onto their customer.

By operating at a more cost-effective speed and capacity than most of its big box department store competitors, Trade Secret offers something unique to a retail market that has proven in past years to be tired and boring.

To protect their stockists’ identity and cultivate just what Trade Secret’s secret is, I won’t list the brands it houses, but take it from me, from a section dedicated to high end Parisian designer for women, to workwear and streetwear for men, Trade Secret’s secret is definitely worth discovering.

See their website at

Trade Secret 3


Trade secret Maroochydore

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3 Responses to “Melbourne’s Trade Secret Store”
  1. May says:

    Thank you for sharing! I had no idea that Trade Secret had opened in VIC! Looking forward to perusing the bargains!