MARAIS opens its second store

One of the only places you can play amongst the stars in Melbourne is about to augment itself onto another prime location in Melbourne’s inner city, bringing its awesome collection of things you can’t find more to the masses.

Marais is one jewel of few in Melbourne that offers some of the highest end designer pieces Australia-wide and will this June unveil its second temple to global fashion at 73-77 Bourke Street.

With a new store comes new standards and there’s no hiding from the fact that no expense has been spared in putting together what reads as a very visually stunning and engaging retail outlet.

Designed by F2 ArchitectureBUILTDCG and The Flaming Beacon the store has a few stunning pieces installed and details added that will inevitably enhance the Marais feel of the new retail space.

A beetle-like glazed metal entry glistens as it welcomes clients into the double storied boutique. A huge 6m x 5.5m chandelier created with an approximate 8,400 graduating translucent to opaque white quartz crystals and weighing a monumental 2 tonnes hangs above the door. Talk about an impact.

Aside from the visual orgasms they provide, Marais are synonymous with their clothing. The latest Givenchy, Celine, Balenciaga and Linda Farrow collections will be represented alongside shoes and accessories from the likes of Isabel Marant, Alexander McQueen, Lanvin, Erickson Beamon, MAWI and Bernard Delletrez.

Divided in ways that only apparently the most chic and stylishly minded architects would be, I imagine, the elevators in store mimic shimmering crystal as they ascend and descend, the staircase is a spiral marble one that enrobes the entry chandelier to a first floor that is draped in chain mail and punctuated with knights in shining armour.

Here, Marais plays home to a self-contained Rick Owens store within a store alongside designs by Alexander McQueenMcQLanvinViktor & RolfCarvenGareth PughMarcello BurlonJean Paul Gaultier andHelmut Lang.

The enigmatic and enchanting new MARAIS Australia concept boutique celebrates design at its’ very finest and promises to alter the way Australian fashion connoisseurs perceive the art of fashion. No doubt.

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