Stay blacker with the new Lee ‘Stay Black’ denim range
Ignore what all the ‘trend forecasters’ say about denim being the hot new thing for the season – it is every autumn, so there’s no news there, but what they don’t tell you about is the advancements within denim that make it really worthwhile. That’s why what Lee is doing with their new range is such a turn on.
They’re going full Amy Winehouse (RIP) and taking it back to black this autumn with a range of Lee stuff that is engineered to stay black over multiple wash cycles with less fading for the blackest fabric yet.
The best bits of the collection are basic in their shelf appeal, but excellent in their durability and point of difference, breathing new life into an otherwise tired world of resilient fabrics.
Some styles include the new ‘Sub Zero’, Lee’s skinniest men’s fit yet featuring an extreme skinny leg profile and best worn with the hooded denim jacket for a complete double denim look. For girls the focus is on the ultimate high-rise classic the ‘Hi-Licks’, sitting well above the waist and cropped at the ankle. Pair it back with the biker jacket for a luxe vibe or dial down the style for a more street-wear look with the cropped denim jacket.
“The latest photoshoot speaks to the ‘Stay Black’ theme. Shot in studio, we have stripped out the colour for a black and white campaign to reinforce the product innovation and quality with focus on key silhouettes,” said Lincoln Neill, Lee brand manager.
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