Kookai X David Bromley on Chapel St.

For the past 22 years, Kookai has gone from strength to strength, managing to captivate in a unique and largely never-before-seen way the minds and wardrobes of most of Australia’s tight bodied ladies.

Lately, their most adventurous venture has been the opening of a new concept store on one of Melbourne’s most prominent shopping strips, Chapel Street, in a collaborative effort between the Melbourne-based fashion brand and prominent Melburnian artist David Bromley.

The artist went through and created oversized pieces of art inspired by Kookai’s muses Alexandra Agoston and Ilona Novacek to sit on the store’s walls, adding a whole new element to the customer experience in the new concept store.

The inspiration behind the spacious 310sqm boutique – designed collaboratively with Hecker Guthrie and Kookai’s in-house Store Design team – was the ideal of the quintessential Kookai girl’s bespoke apartment. The focus was on creating a space where the customer felt comfortable and inspired. The space has large defined zones, each showcasing a particular element of the brand’s growing range, leading into an oversized and inviting dressing room area. Contrasts of marble, timber and metallic hues complement the vibrant fabrics of Kookai’s Summer collection.

As part of its expansion plan, Kookai will also introduce the new concept to boutiques in Westfield Doncaster and Westfield Miranda, scheduled to open in December 2014.

David Bromley Prints

Kookai Store 2

David Bromley with painting

Kookai Store 3

Kookai Store 8

Kookai Store 6

Kookai Store 5

Kookai Store 1

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