Keeping it Pretty Shady

Unless you’ve living under a rock, you’ll know what Pretty Shady is.

The latest sun smart campaign that has done away with the traditional ‘slip, slop, slap’ and adopted a younger, more fun kind of mentality gave birth to Pretty Shady.

Taking into account the thinking that if trends in Los Angeles are anything to go by, incorporating a healthy and safe lifestyle is as important as being one of the cool kids; meaning that being sun smart isn’t for the dorks, but is something that everyone should be conscious of.

Four Australian role models are busy inspiring the rest of us to take a stylish and well considered approach to sun protection and be the generation that stops skin cancer one summer at a time.

Actress and healthy living guru, Isbaelle Cornish, surf and skate graphic artist Mitch Revs, FMX world record holder and stuntman Robbie Maddison and melanoma survivor Veronica Manock are all busy encouraging Gen Y to work their style with a unique limited edition ‘money can’t buy’ Pretty Shady product kit, exclusive to the campaign.

Isabelle Cornish explained that a cool pair of sunnies will always finish the outfit and complete the look, making a cool accessory for your wardrobe.

She says that being sun and style conscious go hand-in-hand and that some of the most distinctive summer fashion trends are also the most protective.

It all comes down to how much skin you show and on the flip side, how much you cover up.

At the end of the day, looking after yourself and not singeing yourself to a summery crisp is the best way to go. Cover up in some cool new threads, protect what works and look the best you can for longer.


See more about what they’re offering at Pretty Shady at their website.


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