Why Jared Leto Has Become The Ultimate Carrera Maverick (Sponsored Post)
To be a ‘maverick’ is to be unconventional. So when someone like Jared Leto puts his name to something else like Carrera eyewear, you know it’s going to be something different.
The Italian eyewear company has paired with the leading actor, singer, songwriter and director for their latest addition of a fantastic new piece of eyewear known as the ‘Maverick’, which has changed similar eyewear styles of it generation for the better.
Leto is the new face of the brand’s campaign, which this year is celebrating its 60th birthday. It’s meant that Leto has been instrumental in recruiting a bunch of like-minded mavericks of our generation, uniting them in coming together to celebrate the Carrera brand, of course, and what it makes, but to highlight their achievements of being unconventional in their own rights.
“I’ve known of Carrera since I was a kid – says Leto – and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life,” he said.
”I am enthusiastic about this collaboration and about Jared’s commitment to this project,” says Massimo Pozzetti, Global General Manager of Carrera. “Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand”.
Why the hype? Well, the new collection of maverick eyewear feature such upgrades to a seemingly timeless shape such as a unique bridge, lightless of the frame, optical options and all-day comfort – the maverick way.
This is a sponsored post, but opinions are our own.
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