Idris Elba X Superdry

Idris Elba, actor, producer and DJ came to Sydney to launch his latest designer capsule collection collaboration with leading clothing retailer, Superdry.

Idris took time out from his hectic Thor filming schedule in Brisbane, for a Bondi brekkie to launch his Superdry collection that is striking with men’s outwear, T-shirts, polos and basics, all with the bold ‘IE’ monogram.


The Idris Elba range is a premium men’s collection designed for the everyday man who appreciates designer quality and sophisticated style. It’s the first celebrity collaboration for British brand, Superdry which was founded in 2003.

The diverse collection has it all, from smart trench coats to casual sweaters and cashmere jumpers, it’s clear to see each item has been inspired by the Golden Globe winning actor himself. Some favourite pieces from the 250-piece strong collection include a reversible bomber, parka coat and leather racing jacket.

The collaboration is the perfect partnership for Idris Elba and Superdry cementing them both as British style icons. To check out the collection visit your local Superdry store.









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