Holden is taking on Mardi Gras in the greatest way
Holden Australia is this year taking-on the Sydney gay and Lesbian Mardi Gras parade down Oxford Street with its own motorcade of ‘Mardi Cars’ and hot muscled men to adorn them. You’d better turn-up.
The rainbow-painted utes will lead the parade carrying stars including US singer Steve Grand, funny-man Bob Down and fabulous drag legend Cindy Pastel through the streets of Sydney for the extravaganza.
SEE ALSO: The gayest Mardi Gras accessories
It’s a first for the company, which is blazing a new trail in its company’s messaging of acceptance and embracing, acknowledging that it’s Holden’s view that companies aren’t logos. Or buildings. Or car brands. Companies are made of people. And the people who make up Holden, come from all walks of life. That’s why diversity is important to Holden.
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