H&M’s April Opening Date

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There’s been talk for as long as anyone can remember, but now there’s no denying that it’s actually happening.

H&M, Sweden’s jewel in its retail crown and a favourite brand literally the world over is finally coming to Australia.

They have moved into one of Melbourne’s most famed and beautiful heritage listed buildings, Melbourne’s GPO by way of gutting the entire thing to make room for the over 5,000 square metres of stock they’re hauling in from manufacturers around the world.

It’s exciting times.

I mentioned a couple of days ago that H&M is sporting a super exclusive Australian only capsule collection, which will be available in store for a limited time. The brand’s Australian country manager Hans Andersson said that because of Australia’s affiliation with travel and fashion consciousness, the brand wanted to make a splash, but make their launch into the Aussie market special by offering something unique. Such a good idea.

The store will house everything from clothing, underwear, accessories and the home, bringing it all out on show when the store flings open its doors on April 5 2014. 

See more at the Australian website hm.com/au

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