H&M Opens in Perth

The international fashion giant H&M made waves on the West Coast when it was revealed that Lakeside Joondalup Shopping Centre would be its first store to Perth. They say first impressions are everything and this news concerned and disappointed many retail-lovers, hearing its location would be north of the city.

As the countdown for the late August opening began, the hype began to build as the long-standing H&M Grand Opening took shape.

With an early morning call time to get the day going, sleepy eyed style setters of Perth gathered in the heart of the city at new hot spot; The Flour Factory. Woken by our custom caffeine orders in H&M-branded Instagram-worthy reusable coffee cups, we mingled around a delicious array of pastries and fruits before being hustled into a fleet of black Mercedes Benz.

Bedecking the Flour Facotry in Perth with flowers, a garden delight and a unique table setting, H&M treated us to a range of signature cocktails.

This was the moment we got to greet the team behind H&M Australia who shared their knowledge on the brand and its family values. The team revealed over lunch that its first Perth store would receive a sibling flagship store in the heart of the city which will house its coveted homewares collection and cosmetics; the missing elements of the Joondalup store.

Guests were filled with delicious food and facts about H&M’s move into its conscious actions, where the company is shifted focus of fast fashion into an ethical clothing brand. Currently using 21.2% organic cotton in their collections the company has plans to make this 100% by 2020. Being the first fast fashion house to start this movement whilst also keeping their prices low for the customer, they are focusing on recycling.

The company is encouraging its customers to join in on the venture by supplying clothing donation bins in each of its stores and rewarding them with a 15% off voucher for any donations made. As great as this initiative is, it will be interesting on the effect of local charities in the Joondalup area where the council recently made all charity bins removed from the Northern suburb, reducing donations locally.

Best of luck H&M.

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