Australia joins the rest of the world: H&M

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One of H&M‘s largest stores globally is going to land smack-bang in the middle of Melbourne, Australia in 2014.

At last Australia joins the rest of the world in offering affordable men’s and womenswear, bringing the standard offering of H&M clothing, underwear, accessories, homewares, bedding, textiles and decor to the Australian market as well as some special surprise that is sure to tantalise the Australian market’s taste buds for the international retailer.

An Australian exclusive capsule collection entitled Australia Exclusive will bring H&M‘s uniquely mainstream take on fashion and style to a line of clothing for men and women that has taken their lifestyle primarily into mind.

With the Australian climate and demands in mind, as well as taking into account global trends, the H&M store will offer something to its newest market that can and will never be available the world over, making it truly exclusive. And exciting!

Melbourne cannot wait for the welcoming-in of our international cousin in one of Melbourne’s jewels of a retail space, the old GPO building, bringing 5,000 square metres of shopping pleasure to visitors and locals alike.

Bring on 2014.

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