Fresh look for Melbourne style icon: Henry Bucks

It’s no small challenge to reinvigorate the image of a 124 year-old brand, but that is exactly what Australia’s oldest menswear retailer has set out to do with the re-launch of its flagship store in Melbourne’s CBD.

Style institution Henry Bucks has re-launched its flagship store on Collins Street, which has been re-fitted from scratch to reflect the retailer’s appeal to a new generation of discerning customers.

The store, which sits near the corner of Collins and Elizabeth streets, has been Henry Bucks’ premier location for more than 50 years. The 750 square metre store spans two levels and has been refurbished to reflect the brand’s evolution, with a crisp, bright space hosting carefully curated collections.

The store showcases collections sourced from London, Paris, Milan, Florence, Naples and beyond, in addition to Henry Bucksnew own-brand collection, which is made exclusively by European manufacturers.

Alongside classic brands that Henry Bucks has carried for many years, like Canali, Barbour, Daks, Paul & Shark, Gant, Kent & Curwen and Ermenegildo Zegna, the space also features collections from more contemporary labels like Paul Smith, Hackett and Sunspel. Henry Bucks are the exclusive stockist in Australia of Richard James, Boglioli and Slowear.

If you haven’t been yet, Henry Bucks’ Melbourne flagship is at 320 Collins Street, Melbourne.

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