Gstar Raw research Aitor Throup Paris Fashion Week 2

G-Star RAW is doing something new with its RAW RESEARCH III Collection

The G-Star RAW innovation lab, led by Aitor Throup presented its third capsule for men and its very first women’s collection, Throup’s first ever collective work of womenswear.

Gstar Raw research Aitor Throup Paris Fashion Week 3

The Raw Research III collection was launched at Garage Lübeck in Paris, shown as an artistic and interactive installation featuring models that reflect the collection’s inspiration and highlights its unique designs. 10 styles of undyed calico denim were presented, mirrored with the same collection being hand dyed with indigo. All new styles were also presented in rainbow of 44 different hand-dyed colour options.

“We are coming out of an age when technical and functional design is considered inherently masculine. We believe that our obsession with product design principles such as ergonomics and concinnity is as relevant for women as it is for men. By clashing tradition with innovation, the resulting prototypes serve as blueprints for the main collections in the future,” Throup said. 

Gstar Raw research Aitor Throup Paris Fashion Week 4

Gstar Raw research Aitor Throup Paris Fashion Week 1

James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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