Gram’s other half

Swedish design is one of the envies of the Western world.

Clean lines, classic designs and simple, detailed aesthetics make for a nation of no doubt really well-dressed people.

Many of my favourite brands stem from equally as many places around the world, but none so much as Sweden. And when it comes to what I put on my feet, I’d kick myself if I went past Grama Swedish shoe label that thrives off blurring the lines between casual sneaker and dressed-up shoe that seamlessly flip-flop between occasions.

They’ve been around since 2005 and are quite unique in the way they name their collections and styles; all after the overall weight of the shoe. Kind of weird, but very cool.

Gram 1

They’re popular in Stockholm and recently had a play with the city’s locals after they opened their newest store, which was a fun and typically ‘Gram‘ idea. Delivering by courier to unsuspecting Swedes, Gram gifted shoes with a hidden message. By following what it said, the recipients wound-up at Gram’s new store where they found their pair and left with a new pair of shoes. Winning!

They put together a cool video below.

See their collection at gramshoes.com

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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